BAIC at Vinifest

Beirut, Lebanon

This project was commissioned as an outdoor event-space installation for the launch of BAIC cars during Vinifest 2016, a large-scale public festival held at the Beirut Hippodrome. Positioned at the centre of the event, the installation was required to present the vehicles clearly while remaining legible and engaging from all sides.

The project was developed under tight constraints: a short design and delivery timeframe, a limited budget, and the requirement to incorporate materials already hired by the client, including aluminium trusses and lighting equipment. Rather than treating these elements as limitations, the design reworked them into a spatial framework with its own identity.

A multi-angled platform was constructed using the existing truss system, forming a layered scenography that framed the displayed cars while maintaining visual permeability. The structure was wrapped in stretched metal mesh, creating semi-transparent spatial divisions that softened the scale of the installation and allowed light to diffuse across surfaces.

Lighting played a central role in shaping the experience. Integrated from multiple angles, it animated the mesh and truss framework after dusk, producing a shifting, atmospheric environment that blurred boundaries between structure, light, and movement. As the event unfolded over several evenings, the installation transformed from a clear daytime display into a luminous, scenographic setting.

The result was a lightweight yet complex spatial set-up that read as an event in itself—an adaptable platform that elevated the car launch through spatial clarity, material reuse, and the careful orchestration of light within a temporary urban setting.