RISE Properties Exhibition Booth

Dbayeh, Lebanon

This project was commissioned as an exhibition booth for RISE Properties, a luxury high-rise developer, within the ABC Dbayeh shopping centre. The brief was to create a compact yet striking display that would attract attention, communicate the brand’s identity, and stand apart from the surrounding retail environment.

Working within a limited footprint, the design focused on clarity and spatial presence rather than graphic overload. The booth layout was carefully organised to guide movement and viewing, while a bespoke shelving element was designed to display promotional material in a controlled and legible way.

The spatial language of the booth draws directly from the brand’s association with vertical living. Slender vertical elements reference high-rise forms, establishing a strong upward orientation that reflects RISE Properties’ architectural focus without literal representation.

A suspended light installation—formed from hundreds of transparent straws—hovers above the booth, creating a cloud-like canopy that catches light and movement. This unexpected element becomes the visual focus of the space, marking the booth as an event within the exhibition context and inviting visitors to pause and engage.

The result is a temporary architectural environment that translates brand values into space rather than graphics—precise, recognisable, and memorable within a highly competitive setting.